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Northpeak

Core SEO service

SEO reporting that explains what changed and why it matters

A useful SEO report answers three questions: what happened, why, and what we should do next. We build measurement around your business goals and explain the numbers in plain language.
Request an SEO AuditDiscuss Your SEO Project

You receive

  • Measurement plan
  • Tracking recommendations
  • SEO dashboard
  • Recurring reports

Scope, timeline and price confirmed in writing before work starts.

The service

Reporting built around business questions

Many SEO reports are lists of rankings and traffic charts without context. We start with what the business needs to know (leads, sign-ups, revenue, visibility for strategic topics) and work backward to the data required to answer it.

We review your Google Search Console and GA4 setup, make sure conversions are tracked correctly, segment data by page group and brand versus non-brand queries, and deliver recurring analysis with commentary and recommendations.

Business problems

Problems this service addresses

  • Reports nobody reads

    Dashboards are full of charts, but leadership can't tell whether SEO is working.

  • Conversions aren't tracked reliably

    Form submissions, demo requests or calls aren't recorded, or are double-counted.

  • Unexplained traffic changes

    Organic traffic moved sharply and nobody knows whether it was seasonality, an algorithm update, a technical change or a tracking problem.

  • Brand and non-brand traffic mixed together

    Growth in branded searches hides declines in the non-brand queries that bring new customers.

What we do

The work involved

The specific analysis and changes we cover. Each engagement includes the parts relevant to your site, agreed during scoping.
  1. 01

    Measurement plan

    KPIs tied to business goals, with definitions, data sources and targets agreed in advance.

  2. 02

    Search Console and GA4 review

    Property configuration, data retention settings, filters, channel groupings and Search Console linking.

  3. 03

    Conversion tracking review

    Key events for form submissions, demo requests and other conversions, recorded only after successful completion.

  4. 04

    Page-group segmentation

    Landing pages grouped by template, topic or funnel stage so trends can be analyzed meaningfully.

  5. 05

    Brand versus non-brand analysis

    Query segmentation that separates demand for your brand from discovery by new audiences.

  6. 06

    Dashboards

    Looker Studio or your existing BI tool, focused on a small number of decision-relevant views.

  7. 07

    Recurring analysis

    Monthly or quarterly reports with commentary: what changed, likely causes and recommended actions.

  8. 08

    Traffic change investigations

    Structured diagnosis of sudden drops or spikes across technical, algorithmic, seasonal and tracking causes.

Report preview

Charts that carry their own explanation

Every chart in a report should answer “what changed, and why?” Here, an annotation ties a traffic change to a release date.

Organic clicks per week

Search Console performance, non-brand queries, 16 weeks

Demonstration · sample data

Sample data: weekly clicks hover around 400 for eight weeks, then rise steadily to 572 after a technical fix ships in week 9. Use the left and right arrow keys to read values.0200400600W1W5W9W13W16Fix deployed572
Show data table
Sample weekly organic clicks
Week12345678910111213141516
Clicks410395420388402376391384405438471498520541556572

Deliverables

What you receive

  • Measurement plan

    KPI definitions, data sources and reporting cadence.

  • Tracking recommendations

    Specific GA4 and tag configuration changes, with test steps.

  • SEO dashboard

    A focused dashboard your team can use without our help.

  • Recurring reports

    Written analysis at the agreed cadence, not just exported charts.

Measurement

How success is measured

We agree on these indicators at the start, record a baseline, and report against it. Rankings and AI citations are never guaranteed; measurable progress is the commitment.
Data you can trust
Conversions tracked once, from confirmed submissions, with documented definitions.
Faster diagnosis
Time from a traffic change to a supported explanation.
Decisions made from reports
Recommendations accepted and acted on by your team.

Who it's for

Who benefits most

  • Teams investing in SEO without a clear way to show its contribution
  • Companies with unreliable conversion tracking
  • Marketing leaders who need concise reporting for executives

Questions

SEO Reporting FAQ

Do you need access to our analytics?

Yes, read access to Google Search Console and GA4 at minimum. Configuration changes require editor access, which we only use with your approval.

Can you report on traffic from AI assistants?

Partly. Google includes clicks from AI Overviews and AI Mode in overall Search traffic in Search Console, so they can't be separated there. Other assistants appear in GA4 as referral traffic only when a visit carries referrer or campaign information; visits without it are counted as direct, so we label those figures as a lower bound.

Source: Google Search Central: AI features and your website

Get started with SEO Reporting

Tell us about your website and what you need from SEO Reporting. We'll review it and reply with an honest view of the opportunity and a proposed next step.

Request an SEO AuditDiscuss Your SEO Project

What happens next

  1. We review your site and request

    A person on our team looks at your website and the problem you described. You won't receive an automated report.

  2. We reply within two business days

    By email, with initial observations, any questions we have, and whether we think we're a good fit.

  3. Scoping call and written proposal

    If it makes sense to continue, we schedule a call and send a written scope, timeline and price. Nothing is billed before you approve it.