Core SEO service
On-page SEO for the pages that matter most to your business
You receive
- Page-by-page recommendations
- Title and meta rewrites
- Template guidance
- Implementation checklist
Scope, timeline and price confirmed in writing before work starts.
The service
What on-page SEO covers
On-page SEO is the work of making each page clearly relevant to the queries it should rank for and genuinely useful to the people who arrive. It covers both what search engines read (titles, headings, structured data, internal links) and what visitors experience (clarity, completeness, trust and a clear next step).
Rather than applying generic checklists, we start with the queries a page already receives impressions for, compare it with what currently ranks, and recommend specific edits, including suggested rewrites where they help.
Business problems
Problems this service addresses
Pages ranking just off page one
Important pages sit in positions 8–20 for valuable queries and need targeted improvements to compete.
Low click-through rates
Pages earn impressions, but titles and snippets don't persuade searchers to click.
Content that misses intent
Pages describe your product but don't answer the questions searchers are actually asking.
Thin or outdated pages
Service and product pages lack the detail, proof and freshness that ranking pages provide.
What we do
The work involved
- 01
Title tags and meta descriptions
Rewritten to reflect the page's primary topic and give searchers a specific reason to click, without stuffing keywords.
- 02
Heading structure
A single descriptive H1 and a logical H2/H3 outline that mirrors the questions the page answers.
- 03
Intent and content alignment
Gaps between what searchers need and what the page covers, with recommended sections, examples and FAQs.
- 04
Internal links and anchor text
Links to and from related pages with descriptive anchors, so authority and context flow to the page.
- 05
Images and media
Descriptive file names and alt text, appropriate dimensions and formats, and lazy loading where it doesn't hurt LCP.
- 06
Structured data
Schema.org markup that accurately describes the page, such as Organization, Service, Product, Article or BreadcrumbList.
- 07
Trust and clarity signals
Clear authorship, sourcing, dates and contact information that help visitors and search engines evaluate the page.
Example
A title and description that earn the click
example.com › services
Services | Example Co
Welcome to Example Co. We offer a wide range of services for businesses of all sizes. Contact us today to learn more.
example.com › services › commercial-hvac-maintenance
Commercial HVAC Maintenance Plans for Offices | Example Co
Preventive maintenance for office HVAC systems: quarterly inspections, filter changes and priority repairs. See plan details and request a site visit.
Illustrative example · fictional business
Deliverables
What you receive
Page-by-page recommendations
Annotated reviews of each page in scope, with prioritized edits.
Title and meta rewrites
Suggested titles and descriptions, ready to paste into your CMS.
Template guidance
Changes that should be made once at the template level rather than page by page.
Implementation checklist
A tracker your team can use to mark changes as published and schedule a re-check.
Measurement
How success is measured
- Click-through rate
- CTR in Search Console for updated pages, compared over equivalent periods.
- Average position for target queries
- Movement for the query groups each page is meant to serve.
- Engagement and conversions
- Engaged sessions and conversions from organic visits to the updated pages.
Who it's for
Who benefits most
- Sites with valuable pages ranking just outside the top results
- Service businesses whose core pages were written before any SEO input
- Teams that want concrete edits rather than a general audit
Questions
On-Page SEO FAQ
How many pages can you review?
We agree on a set of priority pages in the proposal, usually your core service, product or category pages plus those with the most impressions.
Will you edit pages in our CMS?
We typically provide recommendations and rewrites for your team to publish. Direct CMS edits can be included when access and approval workflows allow.
Get started with On-Page SEO
Tell us about your website and what you need from On-Page SEO. We'll review it and reply with an honest view of the opportunity and a proposed next step.
What happens next
We review your site and request
A person on our team looks at your website and the problem you described. You won't receive an automated report.
We reply within two business days
By email, with initial observations, any questions we have, and whether we think we're a good fit.
Scoping call and written proposal
If it makes sense to continue, we schedule a call and send a written scope, timeline and price. Nothing is billed before you approve it.