Specialized service
GEO and AI search optimization, grounded in SEO fundamentals
You receive
- AI visibility baseline
- Entity and consistency review
- Content restructuring plan
- Crawler access review
- Measurement setup
Scope, timeline and price confirmed in writing before work starts.
The service
What GEO means in practice
Google's AI Overviews and AI Mode show AI-generated answers with supporting links to web pages. ChatGPT search has its own answers, and OpenAI ties appearing in them to its search crawler, OAI-SearchBot. Other assistants with web search, such as Perplexity, Microsoft Copilot and Gemini, set their own rules. GEO starts from what each provider documents, not from guesses about how answers are assembled.
The documented rules are mostly about access and eligibility. Google says a page must be “indexed and eligible to be shown in Google Search with a snippet” and that “There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” OpenAI says “Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links.” Beyond that foundation, our method is to make your pages clear, specific and well sourced so they are worth citing. That part is our professional judgment, not a documented requirement.
Sources: Google Search Central: AI features and your website; OpenAI: Overview of OpenAI crawlers
Business problems
Problems this service addresses
Competitors appear in AI answers; you don't
When buyers ask AI tools about your category, other companies are recommended or cited and yours isn't mentioned.
AI tools describe you inaccurately
Answers misstate what you offer, who you serve or where you operate, often because your own information is inconsistent.
Informational traffic changed without a clear cause
Clicks to your guides and explainers have moved, and you want to know whether AI features in search are involved or something else changed.
AI crawler access was never decided
AI-related user agents are blocked or allowed by default, without a deliberate decision about the trade-offs.
No way to measure AI visibility
Leadership asks how the company shows up in AI search, and there's no baseline or method to answer.
What we do
The work involved
- 01
Google AI Overviews and AI Mode review
Where your priority queries trigger AI features, we review which sources are cited and how your pages compare in coverage, clarity and evidence.
- 02
Visibility across relevant AI answer engines
We run a documented set of prompts in the assistants your buyers use and record whether and how your business is mentioned. Results vary between sessions, so we treat them as samples, not rankings.
- 03
Entity clarity and consistent business information
We check that your company name, offering, audience, locations and other key facts are stated clearly and consistently across your site, profiles and reputable third-party sources.
- 04
Helpful, verifiable, well-structured content
We restructure key pages so claims are specific and sourced, answers are direct, and headings, definitions, comparisons and data are easy to extract and quote.
- 05
Crawlability and content accessibility
We confirm important content is in server-rendered HTML rather than behind scripts, logins or interactions, and review robots.txt rules for AI-related user agents so access is a deliberate choice.
- 06
Source-worthy content and authoritative references
We identify topics where original data, expert input or first-hand experience would make your pages worth citing, and where earned mentions on reputable sites would strengthen your profile.
- 07
Structured data where appropriate
We use Schema.org markup to describe your organization, services and content accurately. Google uses structured data “to understand the content of the page”, but notes that “Using structured data enables a feature to be present, it does not guarantee that it will be present.”
Sources: Google Search Central: Introduction to structured data markup; Google Search Central: General structured data guidelines
- 08
Monitoring brand mentions and referral traffic
Google counts clicks from AI Overviews and AI Mode within overall Search traffic in Search Console, so they aren't reported separately. For other assistants, we track the referral visits GA4 actually records and monitor mentions over time, keeping measured data separate from sampled observations.
Our model
Four conditions for being useful to AI search
Layer 1
Accessible
Can AI systems and search engines reach the content?
- Server-rendered HTML
- Deliberate robots.txt rules per user agent
- No content behind logins or clicks
Layer 2
Understandable
Is it clear what the page says and who it's from?
- Descriptive headings and direct answers
- Consistent entity facts across the web
- Accurate structured data
Layer 3
Trustworthy
Would a careful editor rely on it?
- Specific, sourced claims
- Named authors and real expertise
- Mentions on reputable sites
Layer 4
Citable
Does it offer something worth referencing?
- Original data or first-hand experience
- Clear definitions and comparisons
- Up-to-date facts
This is our working model, not a documented ranking system. Only the first layer, access and eligibility, is a documented requirement: for Google's AI features a page must be “indexed and eligible to be shown in Google Search with a snippet,” and OpenAI says “Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers.” None of the layers guarantees inclusion.
Sources: Google Search Central: AI features and your website; OpenAI: Overview of OpenAI crawlers
Deliverables
What you receive
AI visibility baseline
Results from a documented prompt set, with the method, dates and assistants recorded so it can be repeated.
Entity and consistency review
Inconsistencies in how your business is described on your site and across the web, with corrections.
Content restructuring plan
Page-level recommendations to make key content clearer, more specific and easier to cite.
Crawler access review
Current robots.txt and rendering status for search and AI user agents, with the trade-offs of each option.
Measurement setup
Search Console reporting for Google traffic (which includes AI Overviews and AI Mode), GA4 channel groups for referral visits from other AI assistants, and a repeatable monitoring routine.
Measurement
How success is measured
- Traffic from AI search
- Google includes clicks from AI Overviews and AI Mode in overall Search traffic in Search Console, so they can't be separated there. For other assistants, we count the referral visits your analytics records and treat the figure as a lower bound.
- Mention rate across tracked prompts
- How often your business appears in the documented prompt set over time, treated as a directional sample.
- Accuracy of AI descriptions
- Whether AI answers describe your offering, audience and differentiators correctly.
- Organic search performance
- For its AI features, Google says “all existing SEO fundamentals continue to be worthwhile”, so we keep tracking impressions, clicks and conversions from regular search.
Who it's for
Who benefits most
- B2B and SaaS companies whose buyers research with AI assistants
- Businesses that want to know whether AI features are affecting their informational traffic
- Brands that are described inaccurately or inconsistently in AI answers
- Teams that want a measured, realistic approach instead of AI search hype
Questions
GEO & AI Search FAQ
Is GEO different from SEO?
It overlaps heavily. For its AI features, Google says “all existing SEO fundamentals continue to be worthwhile.” GEO adds attention to how AI answers summarize and cite sources, how consistently your business is described across the web, and new measurement methods.
Should we add an llms.txt file?
It's low-risk to add, but it isn't a documented requirement. Google says “You don't need to create new machine readable files, AI text files, or markup to appear in these features,” and neither Google's AI features documentation nor OpenAI's crawler documentation mentions llms.txt (checked October 2026). We treat it as optional, not as a strategy.
Sources: Google Search Central: AI features and your website; OpenAI: Overview of OpenAI crawlers
Should we block AI crawlers?
It's a business decision with trade-offs, and the controls are separate. OpenAI says “Each setting is independent of the others”: GPTBot relates to model training, while OAI-SearchBot governs ChatGPT search answers. Google says “Google-Extended does not impact a site's inclusion in Google Search nor is it used as a ranking signal in Google Search.” We explain what each control does so you can decide deliberately.
Sources: OpenAI: Overview of OpenAI crawlers; Google: Common crawlers (Google-Extended)
Can you guarantee citations in AI Overviews or ChatGPT?
No. The providers decide what their AI features show and cite, and none of the provider documentation we reviewed promises placement to any site. Anyone promising guaranteed inclusion is overstating what's possible.
Sources: Google Search Central: AI features and your website; OpenAI: Overview of OpenAI crawlers
Get started with GEO & AI Search
Tell us about your website and what you need from GEO & AI Search. We'll review it and reply with an honest view of the opportunity and a proposed next step.
What happens next
We review your site and request
A person on our team looks at your website and the problem you described. You won't receive an automated report.
We reply within two business days
By email, with initial observations, any questions we have, and whether we think we're a good fit.
Scoping call and written proposal
If it makes sense to continue, we schedule a call and send a written scope, timeline and price. Nothing is billed before you approve it.