Frequently asked questions

We provide SEO and AI search optimization services: technical SEO, SEO audits, keyword research and content strategy, on-page optimization, website migration support and performance reporting. We work with US small and mid-sized businesses, B2B companies and SaaS teams.

Generative Engine Optimization (GEO) is the practice of making your business easier for AI-powered search experiences, such as Google AI Overviews, AI Mode, ChatGPT search and Perplexity, to find, understand and cite. It relies on the same foundations as SEO: crawlable pages, clear and verifiable content, and a consistent, credible presence across the web.

No. Google's own guidance on hiring an SEO says “No one can guarantee a #1 ranking on Google,” and AI-generated answers are likewise controlled by the providers that produce them. We commit to a clear scope, evidence-based recommendations, transparent reporting and an honest assessment of what is and isn't working.

Source: Google Search Central: Do you need an SEO?

It depends on your starting point, competition and how quickly changes ship, so we don't quote a generic timeline. Changes can only take effect after Google recrawls the affected pages, and Google says “Crawling can take anywhere from a few days to a few weeks.” At the start of an engagement we set dated targets for your site, with leading indicators such as indexing and impressions, so you can see whether the work is on track.

Source: Google Search Central: Ask Google to recrawl your URLs

US-based small and mid-sized businesses, B2B companies and SaaS businesses that want more qualified organic traffic and leads, especially teams with technical SEO problems, an upcoming migration or questions about AI search.

An automated scan checks pages against a fixed list of rules and reports every match. Our audit uses that data as input, then adds manual review of templates, search results, analytics and business context, and prioritizes findings by impact and effort.

Our core work is research, strategy, content briefs and optimization. Content production can be scoped separately, or your writers and subject-matter experts can work from our briefs while we review drafts.

We don't buy links. Google's spam policies list “Buying or selling links for ranking purposes” as an example of link spam. We can identify opportunities for earned mentions, such as original research, partner pages and expert commentary, as part of a content strategy.

Source: Google Search Central: Spam policies for Google web search

We write developer-ready specifications, review changes on staging and validate fixes after release. Hands-on implementation in your CMS or codebase can be scoped as a separate engagement, depending on your platform and access.

We review your website and the problem you described, then reply by email within two business days with initial observations or questions. If it looks like a good fit, we schedule a call to discuss scope. You receive a written proposal before any paid work begins.

Pricing depends on scope: site size, the services involved, data access and whether implementation support is included. After an initial conversation, you receive a written proposal with the scope, deliverables, timeline and price.

At minimum, read access to Google Search Console and Google Analytics. Depending on the engagement, access to your CMS, a staging environment, server logs or your issue tracker may help. We request only the access the work requires.

Yes. Much of our work is collaborative: writing tickets for your engineers, reviewing pull requests or staging builds, and coordinating with content, design or paid-media partners.

Not directly. For AI Overviews and AI Mode, Google says “There's also no special schema.org structured data that you need to add.” Its advice is to make sure “your structured data matches the visible text on the page.” More broadly, “Using structured data enables a feature to be present, it does not guarantee that it will be present.” We add markup where it accurately describes your content.

Sources: Google Search Central: AI features and your website; Google Search Central: General structured data guidelines

Partially. Visits from assistants such as ChatGPT or Perplexity appear in GA4 as referral traffic only when they carry referrer or campaign information; visits without it are counted as direct, so the figures are a lower bound. Clicks from Google's own AI features are different: Google says they “are included in the overall search traffic in Search Console.”

Source: Google Search Central: AI features and your website