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Northpeak

About us

A technical, evidence-based approach to SEO

Northpeak helps businesses earn organic search visibility by understanding how their websites work, researching how their customers search, and turning what we find into clear, prioritized work.

Our approach

How we think about SEO

Search visibility is the result of many small technical and editorial decisions. When organic performance stalls, the cause is usually specific: a rendering problem, a canonical conflict, a page that answers the wrong question, or content that search engines can't tell apart.

Our work is about finding those causes, explaining them in plain language and helping your team fix them in the right order. We favor fewer, better-justified recommendations over long lists of generic warnings.

  1. 01

    Understand the website before advising on it

    We look at how your site is built: templates, rendering, URL patterns, internal links and the systems that publish content. Good SEO advice has to fit the way your site actually works.

  2. 02

    Inspect, don't assume

    Tools flag symptoms. We confirm issues by checking server responses, rendered HTML, indexing data and real search results, and we show you the evidence.

  3. 03

    Research demand, not just keywords

    We study how your buyers describe their problems and what search engines reward for those queries, then decide which page should serve each need.

  4. 04

    Turn findings into actions

    A finding isn't useful until someone can act on it. Recommendations come with priorities, owners, acceptance criteria and a way to verify the result.

Who you'll work with

Direct, practical collaboration

Findings are explained directly to the people who need to act on them: your marketing lead, your developers and your content team. Questions go to the people who did the analysis.

Our commitments

What we will and won't do

We will

  • Explain every recommendation and the evidence behind it
  • Tell you when something isn't worth doing
  • Confirm scope, timeline and price in writing before starting
  • Report against a baseline we agree on together
  • Work with your existing developers, writers and agencies

We won't

  • Guarantee rankings, traffic numbers or AI citations
  • Buy links or take part in link schemes
  • Publish mass-produced AI content to inflate page counts
  • Show sample data as if it were a client result

Tools and data

What we work with

Our analysis draws on first-party data wherever possible: Google Search Console, Google Analytics 4, your server logs and your own CMS. We supplement it with desktop crawlers, browser developer tools, Google's PageSpeed Insights and Rich Results Test, Chrome UX Report field data and third-party keyword research platforms. Third-party estimates are always labeled as estimates.

Who we work with

US small and mid-sized businesses, B2B companies and SaaS teams that want more qualified organic leads, especially those with technical SEO challenges or questions about AI search.

Explore SEO Services

Let's look at your search visibility together

Tell us about your website and what you want organic search to achieve. We'll come back with an honest view of where the opportunities and risks are.

Request an SEO AuditDiscuss Your SEO Project

What happens next

  1. We review your site and request

    A person on our team looks at your website and the problem you described. You won't receive an automated report.

  2. We reply within two business days

    By email, with initial observations, any questions we have, and whether we think we're a good fit.

  3. Scoping call and written proposal

    If it makes sense to continue, we schedule a call and send a written scope, timeline and price. Nothing is billed before you approve it.