Specialized service
SaaS and B2B SEO that reaches buyers, not just readers
You receive
- B2B keyword and page strategy
- Page templates and briefs
- Conversion path review
- Attribution plan
Scope, timeline and price confirmed in writing before work starts.
The service
Why B2B search needs a different approach
For SaaS and B2B companies, raw traffic is a weak goal. A few hundred visits from the right job titles searching for the right problem can be worth more than thousands of casual readers. SEO here means building the pages buyers look for at each stage, from understanding a problem to comparing vendors to checking whether you integrate with their stack.
We start from your positioning, customer segments and sales conversations, then map them to search demand. Content is planned with your product marketing and sales teams so it reflects what you actually do and how customers actually buy.
Business problems
Problems this service addresses
Blog traffic that never becomes pipeline
Top-of-funnel articles bring visitors who aren't buyers, while product and solution pages get little search visibility.
Missing commercial pages
Buyers search for use cases, alternatives, comparisons and integrations, and you have no page for them.
Product pages written only for existing customers
Pages use internal terminology that doesn't match how prospects describe their problem.
Organic leads can't be attributed
Demo requests and trials aren't connected to the landing pages and queries that started the journey.
What we do
The work involved
- 01
Product and solution pages
Clear positioning, problem-oriented headings and proof points that match how prospects search for what you sell.
- 02
Industry and use-case pages
Pages for the industries, roles and jobs-to-be-done you genuinely serve, each with specific workflows and examples.
- 03
Comparison and alternative pages
Fair, factual comparisons with competitors and categories, built to stay accurate and avoid claims you can't support.
- 04
Integration pages
A page for each meaningful integration, explaining what it does and who it helps, structured for searches that pair your product's name with the other tool's name.
- 05
Educational content
Problem-aware content that earns trust early in the journey and links naturally to the solution pages.
- 06
High-intent commercial keywords
Prioritization of queries that signal evaluation or purchase intent, even when their estimated volume is small.
- 07
Organic lead generation
Conversion paths, calls to action, form friction and attribution from landing page to CRM, coordinated with your marketing operations team.
Page strategy
The right page for each stage of a B2B purchase
Stage 1
Problem-aware
“Why do our invoices take two weeks to approve?”
- Educational guides
- Templates and checklists
Stage 2
Solution-aware
“What software automates invoice approval?”
- Solution pages
- Use-case and industry pages
Stage 3
Evaluating
“Tool A vs Tool B for mid-size teams”
- Comparison and alternative pages
- Integration pages
Stage 4
Ready to talk
“Tool A pricing” · “Tool A demo”
- Product and pricing pages
- Demo and contact pages
Illustrative example · fictional queries
Deliverables
What you receive
B2B keyword and page strategy
Commercial and educational clusters mapped to funnel stage and page type.
Page templates and briefs
Specifications for use-case, comparison and integration page templates, plus briefs for priority pages.
Conversion path review
Recommendations for CTAs, forms and next steps on organic landing pages.
Attribution plan
How organic leads are captured in GA4 and passed to your CRM with landing-page context.
Measurement
How success is measured
- Organic demo and trial requests
- Conversions from organic landing pages, tracked through to your CRM where possible.
- Lead quality
- Share of organic leads that sales accepts as qualified.
- Commercial visibility
- Impressions and clicks for solution, comparison and integration page groups.
- Pipeline influence
- Opportunities with an organic touchpoint, using your CRM's attribution model.
Who it's for
Who benefits most
- SaaS companies with product-market fit looking to grow an organic channel
- B2B service firms with long sales cycles and multiple decision-makers
- Companies whose content program produces traffic but not pipeline
- Teams launching new products, integrations or market segments
Questions
SaaS & B2B SEO FAQ
Should we publish comparison pages about competitors?
They can be very effective because buyers actively search for them. They must be accurate, fair and kept up to date, and claims about competitors should be verifiable. We help you decide where they make sense.
Can you work with our product marketing team?
Yes. B2B SEO works best when positioning, messaging and proof come from product marketing and sales, and SEO shapes how that is structured and found.
Get started with SaaS & B2B SEO
Tell us about your website and what you need from SaaS & B2B SEO. We'll review it and reply with an honest view of the opportunity and a proposed next step.
What happens next
We review your site and request
A person on our team looks at your website and the problem you described. You won't receive an automated report.
We reply within two business days
By email, with initial observations, any questions we have, and whether we think we're a good fit.
Scoping call and written proposal
If it makes sense to continue, we schedule a call and send a written scope, timeline and price. Nothing is billed before you approve it.